Becoming a Sports Agent Online Course Now Available on Athlete Network

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Published by Zila Mbekela

The sporting industry is one of the most exciting but yet complex environments to navigate. So many individuals start playing sports from a young age. Naturally, it's all out of fun, pure innocence, love and enjoyment, and in all honesty, that is the best way to begin any journey that's worth travelling. As young athletes begin to grow and mature, the level of passion accompanied with dedication and commitment begins to separate the average players from the exceptional ones. People have different reasons as to why they play sports. Some play as a way of staying healthy or as a hobby. Some play as a way of belonging to a team and for social reasons. Others play because they have dreams of becoming elite athletes and achieving greatness within their chosen sporting code. Their motivation is more intrinsic and pushes them to prepare themselves in ways that might not necessarily be considered as normal.

The harsh reality of pursuing a career as an elite athlete is the probability of making it to the professional leagues. The percentage of players that eventually make it to the top of their sport is around 1-2%. These kind of statistics can be disheartening and discouraging for a lot of up and coming athletes. But, It shouldn't. There is absolutely no shame in shooting for the stars and not making it as a professional athlete. This disappointing feeling of failure is what causes a lot of highly passionate people to quit something they love, in order to settle for a life of feeling shame and bitterness. The important question that those who quit should be asking themselves is "how can I remain as a part of the sporting ecosystem, even as a non-athlete?"

In the past, coaching or being a fitness trainer were the only ways one could remain within the sporting industry. However, as the constant evolution and growth within professional sports, so many other working opportunities are opening up within the sporting ecosystem. Executive positions within teams' front offices has become a possibility. While these are available, it's important that former athletes know that education becomes an important factor for teams to hire them in executive positions.

The other avenue that former players can venture into is by becoming a sports agent. When you think about it, it makes perfect sense as to why they should. Nobody knows the mind of an athlete as much as someone who used to be an athlete themselves. Former players are able to relate easier to athletes, and will make their well-being a priority ahead of the big commission.

It's important to note that there is a process to becoming a sports agent. It's not as simple as giving one's self the title. There's a procedure and accreditation that individuals must attain to be able to begin representing athletes/coaches and teams. Athlete Network has a created an online course "Becoming a Sports Agent & Building Your Agency Brand."

This is an introductory course into the world of professional sports for aspiring sports agents. It is a course that teaches aspiring agents on how to get started in entering the agency business. Learners will be able to get the step-by-step process in detail on how to begin the process of becoming a licensed and registered sports agent.

Valuable information is also presented on how agents can navigate the industry while building up their network with professional sports teams.

Learners will also learn the tactics and technique surrounding recruiting and sourcing out potential athlete and coach clients. Aspiring agents will also learn the importance of being able to market and promote clients to the right teams, while using effective methods to promote clients. The course further teaches aspiring agents about the importance of building a personal brand as an agent, and building the agency brand to attract clients. PR, marketing and advertising strategies are explained in detail on how they can contribute to an agent's growth and success within the business of professional sports.

Further more, the course includes information on the importance of agents building relationships with professional sports teams and how they can go about making the connection. Agents are taught methods that they can use to be proactive in connecting with professional team front offices.

Becoming a Sports Agent & Building an Agency Brand- Online Course Introduction

Becoming a Sports Agent & Building Your Agency Brand- Chapter 1

The full online course can be purchased using the following link: https://www.athletenetwork.net/sports-marketing-online-events