Athletes Being Allowed to Represent Themselves

Professional football/soccer along with other sporting codes are currently in the midst of a very interesting time. Pro athletes being allowed to represent themselves has altered the previous dynamic of the industry. This rule has been ongoing for a few years, but now, it is becoming a trend that is gaining momentum. Looking at this new paradigm, one can't help but feel a sense of joy for these athletes who decide to take their careers into their own hands. Taking this route truly empowers athletes and coaches plus- it gives them a sense of accountability regarding the desired career path.

In the past, countless athletes have come forward and spoken out about how their career failures were due to poor agent management, among other factors. But now, with the option of some of these athletes representing themselves, they assume total responsibility. Meaning , if their careers fail, they have no one to blame but themselves. The reality that some sports agents have to face is that- not every athlete needs representation. Some players educate themselves well enough about the business side of their sport, to the point of being able to negotiate their own contracts. We've seen in the USA how high profile athletes in the NFL are opting to represent themselves when re-negotiating their playing contracts. A perfect example that comes to mind is former Seahawks and 49ers Corner Back- Richard Sherman. Granted, Sherman is a Stanford graduate and a very well educated individual. His actions, as an NFL veteran, have inspired the younger generation to educate themselves more about interpreting playing contracts along with their complex clauses and terminology.

In Japan, American born B-League professional basketball player- Brandan Stripplin negotiated his own playing with the Saitama Broncos last October in 2020. So now, the question becomes; should agents be concerned about this behavioral change in athlete dependence? The answer is- absolutely not! All it takes is repositioning one's 'stance' from being a typical agent, to more of a consultant role for such an athlete. Another point to consider is- even though athletes can be independent, sometimes they will need outside advice.

That's where agents can still provide value for their athlete clients. Agents can help players/coaches identify where they might have leverage over a team and how they can maximize their market values, as athletes and coaches. It is also crucial to to remember that not all athletes are able to represent themselves. Some do need sports agents to act as an intermediary between them and professional teams.

Young players coming into the professional ranks need proper guidance and intermediary services. It takes time to learn about the business, but it is positive to witness some of these athletes taking charge and control of their playing careers. They are the ones who train hard to become elite and at that level. They've earned it.

-By: Khangelani Zila Mbekela

Sports Agent